“Our retailer mix is at the forefront of the overall experience at Lenox Square, and our primary goals is always focused on enhancing that experience by introducing dynamic retailers that align with the demands of our shoppers,” said Carol Cox, area director of marketing and business development for Lenox Square and Phipps Plaza. “These new offerings help create a nice blend of national, luxury and local brands – all in an effort to delight our guests.”
Shoppers will soon have the chance to experience the full range of Amazon devices such as the Echo, Amazon Fire TV, Fire tablets, Dash Button and Kindle at the Amazon Pop-Up – anticipated to open in May. In the kiosk located on the Main Level near Pottery Barn, guests will have access to Amazon experts on site to help navigate, recommend and set up Amazon devices. The shop will also carry Amazon compatible accessories.
Scheduled to open this summer, UNTUCKit, a casual men’s apparel brand, will offer button-down shirts, polos, tee shirts, henleys, vests, sweatshirts, outerwear and sport coats. The brand will open in a 1,048 square foot space on the Upper Level next to Anthropologie.
Currently open on the Upper Level near Bloomingdale’s, Crafted, a shop offering products from talented artisans and designers, primarily from Atlanta and the surrounding region, has launched a pop-up location that mirrors its original location on Atlanta’s Westside.
A curator of giftwares, stationary and vintage goods, The Merchant pop-up is now open on the Upper Level next to Williams Sonoma. Also stemming from Atlanta’s Westside, the store’s collections range from greeting cards and stationery to books, bedding, candles and truly one of a kind vintage finds.
Elk Head Clothing, a menswear brand providing quality small batch goods made of unique fabrics designed for a modern lifestyle, will open a pop-up on the Upper Level near Anthropologie this summer.
In addition to these new retailer choices, Standard and G-Star RAW will undergo renovations and relocate on the Upper Level. Standard, which will relocate to the Luxury Wing next to Original Penguin, brings new and exclusive apparel and footwear brands to the Atlanta market, satisfying everyone from the casual shopper to the avid sneaker collector. G-Star RAW fuses high-level craftsmanship with street level edge to create a new denim sector. The retailer will relocate next to UNTUCKit on the Upper Level.